High Touch vs High Tech
Delivering The Experience Your Guests Are Looking For
Recent research from the National Restaurant Association reports that consumer attitudes towards restaurant technology vary greatly by demographic and service segment (i.e. fullservice, QSR, delivery)
A majority of fullservice customers say they would be likely to place an order or pay the check using a tablet at the table.
7 in 10 limited-service customers say they would be likely to place an order using a smartphone app.
8 in 10 delivery customers say they would order delivery using a smartphone app.
So, how do you balance high-tech versus the high-touch experiential dining experience many guests still crave? The answer lies in understanding the relationship between your type of establishment, the demographics of your guests and their attitudes toward technology, falling into one of three categories:
Nice-to-have
Want-to-have
Must-have
Do you know where your guests fall in this mix of “high tech vs high touch?” Are you delivering on your their expectations? Learn more from the National Restaurant Association.
